Job Description

PUBLIC RELATIONS SPECIALIST

Location

Ocala, FL

Hours

Full-Time; hours not specified

Salary

$52,880.00 - $70,180.00 per year

Description

The Public Relations Specialist will be responsible for developing and implementing public relations strategies, assisting with media relations, and creating content that promotes programs, services, and events.

This position will support various initiatives, campaigns, and events. Primary responsibility will be to support Ocala Electric Utility.

Examples of Duties

• Drafts and distributes press releases, media advisories, speeches, and other communication materials
• Ensures that all content is clear, accurate, and aligns with messaging and branding guidelines
• Assists in the development and execution of crisis communication plans
• Responds quickly to public relations issues, providing accurate information to the media and the public
• Creates and manages content for social media platforms
• Ensures that messaging is consistent across all channels and engages the community
• Assists in planning and executing events, including press conferences, community outreach events, and public meetings
• Ensures that all events and initiatives are well-organized and effectively communicated to the public
• Works closely with community groups, organizations, and stakeholders to promote initiatives and foster positive relationships
• Attends community meetings and events as assigned to gather feedback
• Supports internal communication efforts by developing content for employee newsletters, internal announcements, and other internal communication channels
• Monitors and analyzes media coverage and provide recommendations for improving media relations and public perception
• Creates and provides presentations and reports on social media, website, and digital communication analytics
• Assists in photography, videography, and graphic design efforts as needed
• Assists in the design and maintenance of the website
• Perform any other related duties as required or assigned

Minimum Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism or a related field
• 3+ years of experience in public relations, preferably in a government setting
• Must possess a valid Florida Driver's License with an acceptable driving record (required for travel)
• Possess writing and editing skills, with the ability to produce high-quality content under tight deadlines
• Understanding and ability to write in AP Style
• Ability to handle sensitive and confidential information with discretion
• Familiarity with social media platforms and digital communication strategies
• Ability to manage time effectively and meet tight deadlines
• Flexibility to work evenings, weekends, and holidays as needed

Supplemental Information

To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily.

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Software Skills Required

• Accounting Basic
• Alphanumeric Data Entry Basic
• Contact Management Basic
• Database Basic
• Enterprise Resource Planning Basic
• Presentation/PowerPoint Intermediate
• Programming Languages Basic
• Spreadsheet Intermediate
• Word Processing/Typing Intermediate
• Adobe Creative Cloud (Primarily Premiere Pro, Photoshop, and InDesign)
• Canva Proficiency

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