Job Description
Ready to craft narratives that transform education? At 2 Hour Learning, we're not just seeking a PR professional—we're looking for a storytelling strategist who can articulate how learning 2x faster in just 2 hours a day is revolutionizing education.
Our educational model has already produced remarkable results: top 1% test scores, thriving students, and renewed parental faith in schooling. Now we need a relationship-builder who can share this success story with the world. Working alongside our founder MacKenzie Price, you'll develop strategic media connections that showcase our innovative, rigorous, and student-centered approach.
If you possess journalistic instincts, publicist persistence, and a passion for educational transformation—if you understand that meaningful media coverage isn't about flooding inboxes but about cultivating the right relationships—then your skills could help shape the future of learning.
What You Will Be Doing - Develop and execute compelling, mission-driven story pitches to targeted education, innovation, and human interest media contacts
- Cultivate and nurture meaningful relationships with journalists, editors, and producers who align with our educational vision
- Transform student outcomes, data points, and thought leadership into media-ready narratives that capture attention
- Partner with our leadership team to identify and amplify strategic storylines that advance our mission
- Continuously evaluate media coverage for brand alignment and refine your approach based on results
What You Won’t Be Doing - Distributing generic press releases to outdated contact lists and hoping for results
- Creating hype around AI terminology or reinforcing "robot school" stereotypes—our story is about education, not tech
- Passively responding to news cycles—we expect you to proactively create compelling narratives
- Accepting surface-level mentions or misleading coverage that doesn't accurately represent our educational model
Public Relations Specialist Key Responsibilities Spearhead and implement a comprehensive media relations strategy designed to establish 2 Hour Learning as a credible, innovative force in education through strategic placement of high-value earned media coverage across relevant platforms.
Basic Requirements - Demonstrated track record of 5+ years in media relations, PR, or journalism with verifiable success securing placements in significant outlets
- Proven ability to establish and sustain productive relationships with media professionals
- Superior writing capabilities with talent for crafting pitches that resonate across different media beats
- Comprehensive understanding of news cycles, editorial priorities, and the elements that constitute a compelling story
- Genuine enthusiasm for educational innovation coupled with the ability to translate educational concepts into engaging narratives
- US-based with authorization to work without requiring visa sponsorship
About 2 Hour Learning Education is broken, but 2 Hour Learning is proving it doesn’t have to be. They’re tearing down the outdated one-size-fits-all model and replacing it with AI-driven personalized learning that helps kids master academics in just two hours a day.
With students consistently ranking in the top 1-2% nationally and the top 20% achieving an astonishing 6.5x growth, they’re proving that smarter learning is possible. At 2 Hour Learning, it’s talent and performance that matter. They offer a dynamic, on-campus and remote-friendly environment where innovators, educators, and AI specialists can be a part of fixing a broken school system.
2 Hour Learning is reprogramming learning for the AI era. Here’s How They’re Fixing It. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult for more details on this topic.
Crossover Job Code: LJ-5602-US-SandySpr-PublicRelation
Job Tags
Full time, For contractors, Immediate start, Remote job, Visa sponsorship, Work visa,